- Roelcor Meat Holdings (Pty) Ltd is an established meat business in the Western Cape of South Africa with its head office in Stellenbosch.
- Roelcor has been in business for decades and is a major role player in the South African meat value chain.
- Roelcor identified the need to create value added products to supplement their predominantly wholesale business. In line with this strategy the group has invested in Econ Food Concepts (Pty) Ltd with the mandate to conceptualise branded value-added products utilising the group’s access to a variety of livestock protein sources.
- One such protein source is the beef forequarter and offal which is currently sold wholesale into various markets. It is a fact that this product is used and enjoyed by people of South Africa to prepare many of their traditional meals.
- Having identified this niche Econ Food Concepts (EFC), a subsidiary of Roelcor, has created a franchise concept using the brand name Mama Chaka's selling a range of pre-cooked and packaged meals and processed raw meat products to the consumer via franchised branded kiosks in the townships.
Yvonne Chaka Chaka
Who better to represent an innovative, rising African brand than an African icon? Yvonne Chaka Chaka was born in Dobsonville, Soweto, and is a musical superstar known across the continent.
Shooting to fame as the beloved singer of infectious pop melodies and anti-Apartheid songs, her music has been a guide and support to countless millions (including Madiba) for over 30 years. As the face of Mama Chaka’s, she represents the promise, vision, passion, and innovation we strive to create through our products.
Dennis has over 30 years experience in the food industry and a background in Mechanical Engineering. He is the Managing Director of Econ Food Concepts and the driving force behind the innovations that the Mama Chaka’s brand has brought to market.
With his vision and attention to the needs of the township and home meal replacement markets, Dennis established Econ Food Concepts in 2014 with the intention of creating the best value offering possible. The results speak for themselves.
Willie is the executive chairman of Roelcor Meat Holdings and brings an over 30 year history of involvement and expertise in the wholesale meat sector to the Mama Chaka’s brand.
With such experience and insight, combined with his passion for innovation and commitment to supply only the highest quality products, Willie has been instrumental in partnering with EFC in the creation of the value-added products that Mama Chaka’s offers.
Mama Chaka’s Shareholders
Registered company name
Econ Food Concepts (Pty) Ltd
Physical and postal address
7 Assegaai Road, Kraaifontein Industrial, Kraaifontein,