Articles from the blog about latest trends, techniques, and what inspires us.
Imagine heading up the search team of Google, the world’s most successful search engine.How does it get up there, and how does it stay up there? To get up there, Google’s algorithm needs to deliver genuinely good search results for every user. It needs to bring up the most relevant, reliable websites in response to…Read More
What is inbound marketing? Inbound marketing is shouldering traditional advertising into the dustbin of history. This is the central thrust of needing great SEO in Cape Town. Whereas, in the past, marketing intruded into your world from loud billboards on the side of buildings, bridges, lamp-posts, trees, and jammed between your favourite crime series, this…Read More
The kind of website addressed in this article is the most typical: one that describes what you offer and culminates in a call to action. Visual tools are not what we’re interested in here: those have been addressed in the previous post. This post is about copywriting that keeps the visitor engaged until they hit…Read More