The brief was to redesign the website for PostModern Studios, a full service post production company. The website features a new logo, bespoke / custom-designed fully animated video sliders, video galleries, and team profiles.
The home page needed to be super-minimalist and yet highly functional to best present the client’s main projects.
Since the website was mainly a portfolio of videos, the main challenge was how to present them. Once we had the design we had to work with system the previous website was using.
Then there was an additional challenge of presenting the portfolios of each of the company’s team members.
Designer, Josh Sowter liaised closely and extensively with the client, William Kalmer, to flesh out the new structure, wireframes and prototypes using Adobe XD. This allowed the client to review and comment on aspects of the work before proceeding with development.
Additionally, Josh produced some short explainer videos to demonstrate the design to the client before obtaining final sign-off.
The new PostModern Studios logo
Although a new logo should usually inform the design direction, in this case we determined that we could leave it until last. Josh presented several options to William who selected the best one.
Firstly, since we worked with existing code and plugins we were able to keep costs down while delivering a website that looked very different and vastly more modern than the previous website. The finished product was slick, subtle, and minimalist.
The client was incredibly happy with the work and reported back to us that he had shown it off to many of his industry peers who were similar blown away. Take a look.
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