Design FAQs: Frequently Asked Questions about Design

General Design FAQs

What is design?

A design is a visual plan for building an object, a system or even a process. The word design can be applied to the first scribbles right through to final, detailed specifications. It also includes detailed prototyping of the envisaged product. The verb “to design” covers the entire process of visualising and concretising a design.

What is a functional specification?

The functional specification is a detailed document defining the full functionality of the website or app.

What is a user persona?

A persona is a description of the identity of a fictional typical user of your product or service, such as a website or app.

What is a user flow?

A user flow is the path taken by the typical user of your website or app. The user flow can be illustrated by means of a flow diagram.

What is a wireframe?

A wireframe is a two dimensional diagram of each screen of your app describing the structural layout without inferring any design aspects. As such, a wireframe is like a blueprint, and can even be drawn by hand.

What is a mockup?

A mockup is a static design representing the final appearance of envisaged screens of your website or app. Mockups are usually supplied as images.

What is a prototype?

A prototype is a working sample of your website or app. Although prototypes may consist of a series of images, certain functionality is demonstrated, such as clicking, scrolling, animations, and context.

What is UI (user interface) design?

UI stands for user interface. User interface design is the practice of designing a user interface. In the case of a website or app this would involve the design of the screens, pages, and user interface elements such as buttons, range sliders, spinners, input fields etc.

What is UX (user experience) design?

UX stands for user experience. It is the entire experience a user has when using your website or app. User experience design is a deeply-involved process which takes into account your user’s persona, and creates the most ideal experience for them.

What is the difference between UI design and UX design?

“User interface (UI) design refers to the aesthetic elements by which people interact with a product, such as buttons, icons, menu bars, typography, colors, and more. User experience (UX) design refers to the experience a user has when interacting with a product.”

Why is UX important for business?

UX is important because it addresses the user’s needs, thinking through what it would feel like to be them using your site. It aims to make this experience a positive one,  and to keep them loyal to  your product or brand. As a working tool, a well constructed  user experience allows you, the client,  to define and clarify  customer pathways through  your website or app so that you can plan for optimum success of your business.

What is a typical UX design process?

Research, ideate, prototype and evaluate, as defined by the Interaction Design Foundation.


FAQs about iSimon’s Design Services

What design services do you offer?

We offer any kind of design, starting with logo design and corporate identity design, through to website design, app design and user interface design. Design for social media, or design for print, such as corporate stationery is also within our scope of services.

Do you redesign existing websites?

Yes. We can use your corporate identity as a starting point for a redesign. If you don’t have a corporate identity brand guideline document (aka brand bible) we can sometimes use your logo as a starting point.

Do you work internationally?

Yes, the South African exchange rate makes our service offering favourable to companies in other countries.

How much does a typical UX design project cost?

It very much depends on the scope of the work. A single page website design can start at around R2 000. Although pricing is subject to change depending on context and complexity, as a rough estimate – including a wireframing workshop – designs may be priced at around R1400 per additional page or screen.

What is the timeline for a UX design project?

It depends on the number of pages or screens, but – depending on whether a corporate identity document is available – a single page website can be done in around a week. Larger websites or apps may take several weeks, and up to two months.

What are the UX design deliverables?

To summarise, we provide in-depth user research, ideation, prototyping and evaluation deliverables as defined by the Interaction Design Foundation.

What do we need from you?

At the start we will obtain detailed business information, information about your ideal user, a brief about your project, your business and marketing goals, and any marketing collateral, such as brand guidelines, your logo etc. For website projects we will need a sitemap, and perhaps a few examples of websites you like. For more advanced projects we will work closely with you to obtain detailed information about how your website or app should work.

Does iSimon also undertake development of the apps and websites?

Yes, you can find out more about our apps here and websites here.

Do you provide support after the product launch?

Yes, we are happy to arrange a support agreement.

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